Writing content for SEO and real customers
Writing content for your website is a balancing act between what will interest your target market and what will give you prominence in search results. SEO is always going to be a top priority, but it is wasted effort if you optimise your content too far and it does not appeal to real people.
Does your website need to move to HTTPS?
SSL, HTTPs, website security and SEO Over the last couple of years, Google has pushed for websites to move to the https protocol and encrypt any data that they transmit. This began with higher ranking for websites running under HTTPS rather than HTTP. In January this year, pressure was increased, by marking any e-commerce or […]
Target the right keywords get the right audience
Most new businesses have quite a wide view of what they do and the sort of visitor they will attract. However, if they are not properly targeting keywords they will not be converting these results into new clients or sales.