A quickstart guide to MailChimp and email newsletters
If you are interested in learning how to send out newsletters using MailChimp, then check out our quick start workbook. This is not a complete handbook but does cover a full range of the main features to give you a head start. The guide includes Importing your email list. Using merge tags. Mailchimp template and […]
Meet Leonie Jane the Line and Form Virtual Assistant
You may have noticed the cartoons we use around the website. ‘Leonie Jane’ is our virtual mascot here at Line and Form. Over the coming weeks you will be seeing her more around the website as we add new content to help you do better business on-line. To celebrate her permanent employment at Line and […]
Read it! – Books for March
For all the information that is freely available often the internet books still have their place. A book can enclose an idea and take you on a journey. With the author as your guide the experience is guided and effortless. On the internet you are continually sifting through mountains of data, your journey […]
Turn ‘what do I write?’ into so much to share!
For those new to social media or blogging the most common question asked is ‘what do I write?’. There is nothing more terrifying than that white piece of paper, or blinking cursor on an empty screen. However, there are a lot of quite simple techniques to help you get started.
Is your website selling you or your services?
One of the biggest problems of many business websites is that they spend a lot of time talking about themselves.
Facebook competitions that make you ‘unlikeable’
Running competitions so people will like your page on Facebook has become a popular way to raise fan numbers. If you do not research and follow the rules it could at best be a waste of money and at worst a PR disaster.
Target the right keywords get the right audience
Most new businesses have quite a wide view of what they do and the sort of visitor they will attract. However, if they are not properly targeting keywords they will not be converting these results into new clients or sales.
Do you still fear the Cookie Monster? EU cookie law explained
EU legislation passed in May last year means websites in the EU cannot place cookies on a visitor’s computer without permission. (26 May 2011 the EU’s Privacy and Communications Directive) In the UK we were given 12 months grace to make websites compliant. This grace period runs out on 26 May 2012 this year.
Use QR codes more effectively than Tesco
Tesco is always quick to pick up on any marketing trend. Unfortunately that does not always mean that they do it well. Yesterday I noticed this QR code on a 2 for £3 pound offer on fruit. Initially I was quite impressed.
Write content that converts visitors into customers
Everyone wants more traffic to their website. Most of the potential traffic to any website comes through Google, and there comes the challenge.