Writing content for your website is a balancing act between what will interest your target market and what will give you prominence in search results. SEO is always going to be a top priority, but it is wasted effort if you optimise your content too far and it does not appeal to real people.
We all know that most websites need a face lift every couple of years, but before you rush out and spend big chunks of your marketing budget, you need to step back for a moment. Let’s consider these 5 important factors to ensure your new website earns its keep.
Do you know what legal responsibilities you have as a website owner? My blog post will cover some of the key regulations you need to consider.
Turn good intentions into real blog posts Over the years we have set up many websites and blogs for clients over a wide range of businesses. The biggest problem always comes down to writing content and staying committed to writing over a long period of time. Everyone starts with good intentions, but with busy professional […]
Deciding what content goes onto your website front page is never a simple formula. If you work in a large organization, then almost every department will want a piece of what they see as prime real estate. Too much content and you loose impact, too little and you miss an opportunity to highlight the best of what you offer.