Don’t treat web analytics as a simple score card
Web analytics and statistics are a great way of monitoring the performance of your website. However, for these reports to be truly useful, you need to take a little time to understand what they are telling you. Too many people look at them as a score card, ‘we got x number of new hits this […]
Why has traffic to your website suddenly decreased?
If you monitor the traffic on your website, and if you don’t you should, there are going to be times when traffic numbers change. Changes are normal and are not always a cause for concern. However, a large sudden drop is always worth checking out. The important thing is not to panic.