Posts Tagged ‘marketing’

Make your front page an attention grabbing shop window

Deciding what content goes onto your website front page is never a simple formula. If you work in a large organization, then almost every department will want a piece of what they see as prime real estate. Too much content and you loose impact, too little and you miss an opportunity to highlight the best of what you offer.

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Creating successful stories to promote your business

Your success as a business is often not down to whether you are better than your competitors.    Successful businesses know how to spin their story and attract attention.  We want to do business with likeable, successful people who share our values.  By building the stories and background to your business, you can reinforce positive impressions, […]

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Can your brand harness the power of the cute internet cat?

Alright, here is an experiment. I’m putting a cute cat image in this post, in fact I will add a cute puppy as well. Will this post travel further and be liked more? It’s worked for all those other brand why not mine?

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Don’t be shy, put a real face to your business

As the old saying goes ‘people buy from people’, so why don’t you put your picture on your website?  Yes I can see your grimace, no surprise, most of my clients have the same reaction, but it is time to re-think. Build trust, credibility and empathy Images of you and your staff quickly establish credibility […]

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