WordPress install DIY guide – Resources to support small businesses
Installing WordPress is fairly straightforward with a little technical knowledge. With our free WordPress install guide we will make it even easier. As a fellow small business owner I understand that not everyone can afford to hire a web designer to design and build their website. If you are a micro business or a start […]
Writing content for SEO and real customers
Writing content for your website is a balancing act between what will interest your target market and what will give you prominence in search results. SEO is always going to be a top priority, but it is wasted effort if you optimise your content too far and it does not appeal to real people.
Can your brand harness the power of the cute internet cat?
Alright, here is an experiment. I’m putting a cute cat image in this post, in fact I will add a cute puppy as well. Will this post travel further and be liked more? It’s worked for all those other brand why not mine?
Make your front page an attention grabbing shop window
Deciding what content goes onto your website front page is never a simple formula. If you work in a large organization, then almost every department will want a piece of what they see as prime real estate. Too much content and you loose impact, too little and you miss an opportunity to highlight the best of what you offer.
The website workout: Top 10 tips to make your website work for a living
“If you website is under performing and not bringing you the traffic and customers you need. Do you know why? Do you have a way of measuring what your website is really doing for your business? Do you have set goals and targets? With 10 top tips Leonie will show you how to make your website a more powerful tool for your business. Time to build traffic, interact with customers and measure exactly how your website performs in the real world.
Creating successful stories to promote your business
Your success as a business is often not down to whether you are better than your competitors. Successful businesses know how to spin their story and attract attention. We want to do business with likeable, successful people who share our values. By building the stories and background to your business, you can reinforce positive impressions, […]
Don’t be shy, put a real face to your business
As the old saying goes ‘people buy from people’, so why don’t you put your picture on your website? Yes I can see your grimace, no surprise, most of my clients have the same reaction, but it is time to re-think. Build trust, credibility and empathy Images of you and your staff quickly establish credibility […]