Writing content for SEO and real customers

Writing content for your website is a balancing act between what will interest your target market and what will give you prominence in search results. SEO is always going to be a top priority, but it is wasted effort if you optimise your content too far and it does not appeal to real people.

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Take some time to write

Turn good intentions into real blog posts Over the years we have set up many websites and blogs for clients over a wide range of businesses.  The biggest problem always comes down to writing content and staying committed to writing over a long period of time.  Everyone starts with good intentions, but with busy professional […]

Make your front page an attention grabbing shop window

Deciding what content goes onto your website front page is never a simple formula. If you work in a large organization, then almost every department will want a piece of what they see as prime real estate. Too much content and you loose impact, too little and you miss an opportunity to highlight the best of what you offer.

How to write good website content

Have to have coffee to help you draft those docments

Writing for the web is not the same as writing for printed materials. Attention spans on the web are short and reading on the screen is often uncomfortable. It is therefore important to edit down text and keep important information near the top of the page.

Why does your business need a Blog?

Many websites and businesses have a blog, but I still have a few clients not convinced.  Even if they have a blog, they don’t use it as effectively as they could.   With that in mind I am going back to basics.   Here are my top 5 reasons why your business needs a blog. 1. To […]

Creating successful stories to promote your business

Your success as a business is often not down to whether you are better than your competitors.    Successful businesses know how to spin their story and attract attention.  We want to do business with likeable, successful people who share our values.  By building the stories and background to your business, you can reinforce positive impressions, […]

Turn ‘what do I write?’ into so much to share!

For those new to social media or blogging the most common question asked is ‘what do I write?’. There is nothing more terrifying than that white piece of paper, or blinking cursor on an empty screen. However, there are a lot of quite simple techniques to help you get started.