The success of any web design is not just down to the skill of a creative and innovative designer, although it certainly helps. A successful project is created by good communication between client and designer. Here are my top-tips to keep everything running smoothly.
Client: Provide as much information as you can from the very start. Often designers will give you a questionnaire to fill out. Put some time aside and fill it out as fully as you can.
Designer: Find out as much as you can before your first meeting.
Client: It is your website that is being created, take ownership of it and be sure it will fit in with your current business aims and targets. Respect the knowledge of your designer, after all it is that knowledge that you are paying for. Don’t be afraid to question if you are not clear on any recommendations or design direction.
Designer: It is important that you listen to what you client wants. Ask questions and listen. Resist rushing into offering solutions until you have explored what your client wants to get out of their website. Respect the knowledge your client has about their own business and their clients and customers.
Designer and client: This can’t be emphasised enough. Both sides should not be afraid to ask questions. Client and Designer are experts in their own field and the knowledge of both sides is a valuable resource. No question is stupid. Not asking may cause problems later on in the project.
Designer and client: Have clear deadlines and timescales so both of you understand what is needed and when it is needed. Deadlines will stop the project dragging on for months with no progress. If possible split tasks into manageable chunks that can be approved or adjusted at each stage.
Client: Your designer will be waiting on tenterhooks to hear if they have hit the right note. Try to give feedback as quickly as possible.
Designer: Don’t be precious about your designs but strive for high quality and pride in your work.
Client and Designer: Designing a website is an important step for any business but it is also an exciting project. If you enjoy the process you will get a more vibrant and effective result. Go into it with enthusiasm and open yourself to new ideas and innovative approaches.