I started as a web editor, then moved into front-end development. That means I think about what a site needs to say before I think about how to build it. Too many developers design and build without real content, and end up with layouts full of holes that don’t fit the business they’re supposed to serve. I’ve spent enough time on both sides of that problem to know how to avoid it.

My background spans WordPress development, custom plugin builds, multisite network management, and front-end work across a range of industries. I’ve spent the last few years taking courses in UX design, human-computer interaction, and a postgraduate-level course in adult online learning. That gives me a grounded understanding of how people actually read, navigate, and make decisions in digital environments.

I hold an MA in writing, with a dissertation built around a collaborative novel written with writers in the UK and the US. Coordinating that taught me as much about managing people as it did about craft. Holding a shared creative vision together across different voices, temperaments, and working styles is not so different from steering a complex web project with a room full of strong opinions.

I build websites people can actually run themselves. Clean code, sensible systems, and something the client understands rather than depends on me to maintain.