Colour in UX: Designing Attention, Emotion, and Action
You already know what a red button means before you read the label. Most users decide what feels safe, urgent, clickable, dangerous, or trustworthy before they consciously process the interface itself. Colour works faster than language. It shapes behaviour before thought catches up. In digital products, colour is not decoration. It is communication. Used well, […]
Why Your Website Shouldn’t Try to Sell
(At Least Not Right Away)
Building a consistent brand voice with brand guidelines
Did you get an amazing new brand designed, but 6 months in you are horrified to find a version of your logo in a striking shade of puce? (apologies, if your brand colour, is puce. ) You question where all that work went, or if they just don’t like the new brand. In most cases, […]