Turn ‘what do I write?’ into so much to share!
For those new to social media or blogging the most common question asked is ‘what do I write?’. There is nothing more terrifying than that white piece of paper, or blinking cursor on an empty screen. However, there are a lot of quite simple techniques to help you get started.
Is your website selling you or your services?
One of the biggest problems of many business websites is that they spend a lot of time talking about themselves.
Facebook competitions that make you ‘unlikeable’
Running competitions so people will like your page on Facebook has become a popular way to raise fan numbers. If you do not research and follow the rules it could at best be a waste of money and at worst a PR disaster.
Target the right keywords get the right audience
Most new businesses have quite a wide view of what they do and the sort of visitor they will attract. However, if they are not properly targeting keywords they will not be converting these results into new clients or sales.
Do you still fear the Cookie Monster? EU cookie law explained
EU legislation passed in May last year means websites in the EU cannot place cookies on a visitor’s computer without permission. (26 May 2011 the EU’s Privacy and Communications Directive) In the UK we were given 12 months grace to make websites compliant. This grace period runs out on 26 May 2012 this year.
Use QR codes more effectively than Tesco
Tesco is always quick to pick up on any marketing trend. Unfortunately that does not always mean that they do it well. Yesterday I noticed this QR code on a 2 for £3 pound offer on fruit. Initially I was quite impressed.
Write content that converts visitors into customers
Everyone wants more traffic to their website. Most of the potential traffic to any website comes through Google, and there comes the challenge.
How to present the ‘you’ in your business
It has been proven again and again that a genuine human face to your business can make it more approachable to clients and customers alike. How do you to strike a balance between personality and the fear of being too personal?
Why is your website slow?
Website speed is becoming a major issue as speed has an increasing effect on search engine optimisation. Google is now actively penalising slow sites in their rankings. Visitors are expecting fast responses. If your page takes more than 3 seconds to load, unless you are Amazon or the BBC, visitors may just give up and […]
Top 5 reasons for hiring a freelancer
I freely admit this is not an unbiased point of view. However, I have in the past worked as part of an in-house web team and as a freelancer, so feel I can look at this subject with some knowledge, if not total impartiality. Here are my top 5 reasons why you should consider a freelancer for your next project.