Don’t be shy, put a real face to your business
As the old saying goes ‘people buy from people’, so why don’t you put your picture on your website? Yes I can see your grimace, no surprise, most of my clients have the same reaction, but it is time to re-think. Build trust, credibility and empathy Images of you and your staff quickly establish credibility […]
Make attention grabbing headlines not website wasteland
Are you lucky enough to be the first page of Google but not getting visitors? Are people visiting your site and immediately leaving again? Is your website made up of page upon page of text with no relief in sight?
Books for May
This months books are about marketing, psychology and thinking deeper into why we buy, as well as using technology to market what you do. Buyology: How Everything We Believe About Why We Buy is Wrong By Martin Lindstorm I love this book because it gets into the physiology of why we buy. To often we […]
Quick guide to Twitter – FREE to download
So what is a RT? Why do I need # tags and what’s the difference between a DM or @ reply. Confused? For something with only 140 characters Twitter can still feel a little daunting to the uninitiated. Sometimes you just need a little bit of help To help you get the best out of […]
Botnet, ‘brute force’ attacks and keeping WordPress secure
There has been a lot of attention recently to open source software, like WordPress, being vulnerable to being hacked. Here are some easy steps you can take to make your site more secure against hacks and malware.
Troubleshooting a WordPress Plugin (and a very long day)
I spend a lot of my time on WordPress, for a fair number of different clients. When I have problems the experience and advice on blogs and support forums is always invaluable. To that end I’ve decided to start a series of blog posts myself. Here I intend to share solutions I have found for […]
Books for April
This month I’m highlighting three books I keep for inspiration and reference. These are the ones I come back to again and again when writing or starting a new design project. Pantone The 20th Century in Color by Leatrice Eiseman and Keith Recker A large selection of key pieces of art, graphic design or objects […]
A quickstart guide to MailChimp and email newsletters
If you are interested in learning how to send out newsletters using MailChimp, then check out our quick start workbook. This is not a complete handbook but does cover a full range of the main features to give you a head start. The guide includes Importing your email list. Using merge tags. Mailchimp template and […]
Meet Leonie Jane the Line and Form Virtual Assistant
You may have noticed the cartoons we use around the website. ‘Leonie Jane’ is our virtual mascot here at Line and Form. Over the coming weeks you will be seeing her more around the website as we add new content to help you do better business on-line. To celebrate her permanent employment at Line and […]
Read it! – Books for March
For all the information that is freely available often the internet books still have their place. A book can enclose an idea and take you on a journey. With the author as your guide the experience is guided and effortless. On the internet you are continually sifting through mountains of data, your journey […]