Make your front page an attention grabbing shop window
Deciding what content goes onto your website front page is never a simple formula. If you work in a large organization, then almost every department will want a piece of what they see as prime real estate. Too much content and you loose impact, too little and you miss an opportunity to highlight the best of what you offer.
How to stop wasting time on social media and get results!
Here are my top tips to stop wasting hours talking to yourself.
Why you make but they don’t buy
For many artists, designers and solo entrepreneurs being your own boss is often as much a lifestyle choice as it is business.
Botnet, ‘brute force’ attacks and keeping WordPress secure
There has been a lot of attention recently to open source software, like WordPress, being vulnerable to being hacked. Here are some easy steps you can take to make your site more secure against hacks and malware.
Turn ‘what do I write?’ into so much to share!
For those new to social media or blogging the most common question asked is ‘what do I write?’. There is nothing more terrifying than that white piece of paper, or blinking cursor on an empty screen. However, there are a lot of quite simple techniques to help you get started.
Is your website selling you or your services?
One of the biggest problems of many business websites is that they spend a lot of time talking about themselves.
Facebook competitions that make you ‘unlikeable’
Running competitions so people will like your page on Facebook has become a popular way to raise fan numbers. If you do not research and follow the rules it could at best be a waste of money and at worst a PR disaster.
Target the right keywords get the right audience
Most new businesses have quite a wide view of what they do and the sort of visitor they will attract. However, if they are not properly targeting keywords they will not be converting these results into new clients or sales.
Write content that converts visitors into customers
Everyone wants more traffic to their website. Most of the potential traffic to any website comes through Google, and there comes the challenge.
How to present the ‘you’ in your business
It has been proven again and again that a genuine human face to your business can make it more approachable to clients and customers alike. How do you to strike a balance between personality and the fear of being too personal?