Champagne, Ground Coffee and Lego: Why We Choose What Feels Good Over What Makes Sense
I fight to keep the products that make me happy even when they aren’t strictly necessary. Ground coffee over instant. Lego, plastic bricks for the nostalgic kid in me and an escape from the anxiety of modern life. Champagne on my birthday, even though wine makes more economic sense. It is never really about the […]
Google Just Got Asked to Show Its Working, But Does the CMA Ruling Have Any Teeth?
On 17 June 2026, the UK’s Competition and Markets Authority (CMA) introduced two legally binding requirements for Google’s search services. UK businesses had told the regulator that Google’s ranking practices are “neither fair nor transparent,” that changes arrive without warning, and that there’s no real way to raise a complaint when those changes hurt them. […]
Why Aren’t Your Landing Pages Converting?
Why aren’t your landing pages converting? It’s the question every digital marketing professional is being asked right now. By their clients, by their directors, by the numbers sitting in the analytics dashboard at the end of every month. And if you’re responsible for results, it’s the question that keeps you up at night. The instinct […]
Using AI Is Not About the Perfect Prompt
Everyone seems obsessed with prompts. The perfect prompt. The magic formula. The seven-word question that unlocks everything. I get it — but I think it misses the point. For me, using AI well has never really been about writing the perfect prompt. Good prompts help, of course. But the bigger shift in how I work […]
Is WordPress 7.0 going to break your site?
Probably not. But there are a few things worth checking before you hit update. A quick guide for site owners, developers, and anyone who just wants to know what’s changed. WordPress 7.0 is landing on 20 May 2026, and depending on which corner of the internet you’ve been reading, it’s either the most exciting thing […]
Colour in UX: Designing Attention, Emotion, and Action
You already know what a red button means before you read the label. Most users decide what feels safe, urgent, clickable, dangerous, or trustworthy before they consciously process the interface itself. Colour works faster than language. It shapes behaviour before thought catches up. In digital products, colour is not decoration. It is communication. Used well, […]
The Power and Danger of Cute
There is a word we use constantly and carelessly, yet it carries strange weight. That word is cute. We say it about babies and puppies, a quirky café, a friend’s new partner, a colleague’s business idea. And sometimes, when we say it, we mean something slightly cruel. A Compliment With a Sting “You’re cute.” Depending […]
Creativity needs friction
Orson Welles said the enemy of art is the absence of limitations. He was right. The best creative work rarely comes from a blank canvas and a generous budget. It comes from a wall. A constraint. A competitor stealing your caterpillar cake. When M&S sued Aldi over Colin, most brands would have gone quiet and […]
Google Analytics Grew Up. It Just Made You Work For It.
There was a moment around 2023 when a lot of us looked at GA4 and quietly wondered if Google had lost the plot. The Universal Analytics switchover was forced, abrupt, and the replacement felt like it had been designed by a committee who had never reported website performance to a client on a Monday morning. […]
A day using the Claude AI: what it actually looks like
Content warning: we’ll use some CSS, PHP, and Front-End Web Developer jargon. Some non-developers may need coffee before reading this post. You have been warned! In this post, I am talking about Claude as in the chat interface rather than Claude Code proper, which I may do a separate post on. You will see the […]