The Yes Machine
Why AI flattery is the biggest risk in the room
You Are Training Your Audience to Ignore You
More content. Less relevance. Already Forgotten
Can AI Damage Your SEO? It Depends on How You Use It.
The question comes up constantly, and the answer businesses want is a clean yes or no. It isn’t. Whether AI damages your SEO has nothing to do with AI and everything to do with the quality of what you publish. Let’s start with what Google actually says. Google has been consistent: it does not penalise […]
AI Can Build It. But Can You Trust It?
I’ve used AI to build a spam monitoring system for a WordPress multisite, a booking system for sports pitches and courts, and a handful of custom plugins. It handled all of it impressively. Fast, functional, and far quicker than writing everything from scratch. I also recently rebuilt a landing page from the ground up for […]
The AI Tools I’m Actually Using Right Now
Every designer and developer I know is quietly building their own AI toolkit. Here’s mine, as it stands today. My Everyday Toolbox ChatGPT is where I start when I need to think something through. It’s good for research, pulling together context quickly, and working through ideas before I’ve fully formed them. I use it like […]
Why Your Website Shouldn’t Try to Sell
(At Least Not Right Away)
Your Voice Is Your Brand — Don’t Lend It to the Algorithm
The algorithm rewards the loudest. Your audience rewards the truest. You get to decide which one you’re optimising for.
What Makes a Good Website? Principles That Actually Work
After years in web development, the honest answer isn’t a formula — it’s a handful of principles most people ignore. I will be honest with you. After years in web development, I’ve never found the magic equation. Not for lack of looking. There’s no formula you can plug your website into, no score you can […]
The Curious Mind: Why Lifelong Learning is More Than a Buzzword
Some people stumble into lifelong learning. I think I was born into it. I was the first woman in my family to go to university — but I was far from the first to have a hunger for knowledge or an eye for getting things right. My Nan was an expert machinist. She was never […]
Using AI for SEO : A Game-Changer for Digital Marketing?
In the rapidly evolving world of digital marketing, artificial intelligence (AI) has become a key player in optimizing content strategies and enhancing search engine optimization (SEO). ChatGPT, an advanced AI-driven tool, is revolutionizing the way businesses approach SEO by providing intelligent insights, content generation, and optimization strategies. In this blog post, we will explore how […]