Planning a new website? Download our free workbook.
One of the biggest challenges for my clients is often writing the content for their website. This process can put a launch back months and lead to much frustration. With that in mind I have created a Content Workbook.
How to write good website content
Writing for the web is not the same as writing for printed materials. Attention spans on the web are short and reading on the screen is often uncomfortable. It is therefore important to edit down text and keep important information near the top of the page.
Why does your business need a Blog?
Many websites and businesses have a blog, but I still have a few clients not convinced. Even if they have a blog, they don’t use it as effectively as they could. With that in mind I am going back to basics. Here are my top 5 reasons why your business needs a blog. 1. To […]
Creating successful stories to promote your business
Your success as a business is often not down to whether you are better than your competitors. Successful businesses know how to spin their story and attract attention. We want to do business with likeable, successful people who share our values. By building the stories and background to your business, you can reinforce positive impressions, […]
5 common mistakes when installing WordPress
WordPress is my go to content management system for building websites. It has a massive marketplace of developers and designers for both plugins and themes. As I custom build a lot of my own plugins and themes I also appreciate the vast amount of documentation available. That said, for the average non techie, it can […]
Don’t treat web analytics as a simple score card
Web analytics and statistics are a great way of monitoring the performance of your website. However, for these reports to be truly useful, you need to take a little time to understand what they are telling you. Too many people look at them as a score card, ‘we got x number of new hits this […]
How to stop wasting time on social media and get results!
Here are my top tips to stop wasting hours talking to yourself.
Why you make but they don’t buy
For many artists, designers and solo entrepreneurs being your own boss is often as much a lifestyle choice as it is business.
7 steps to create traffic and clients from your website
The problem with a lot of business websites is they have not been designed with proper goals. Everyone knows they need a website. Most companies create a typical who, what, where, brochure style website.
Why you need a content strategy
I’ve talked to a lot of clients that just don’t get social media or blogging. They have tried it and then given up, or have not even got started seriously. To those clients I often ask 3 simple questions.