Why does your business need a Blog?
Many websites and businesses have a blog, but I still have a few clients not convinced. Even if they have a blog, they don’t use it as effectively as they could. With that in mind I am going back to basics. Here are my top 5 reasons why your business needs a blog. 1. To […]
Creating successful stories to promote your business
Your success as a business is often not down to whether you are better than your competitors. Successful businesses know how to spin their story and attract attention. We want to do business with likeable, successful people who share our values. By building the stories and background to your business, you can reinforce positive impressions, […]
Don’t treat web analytics as a simple score card
Web analytics and statistics are a great way of monitoring the performance of your website. However, for these reports to be truly useful, you need to take a little time to understand what they are telling you. Too many people look at them as a score card, ‘we got x number of new hits this […]
How to stop wasting time on social media and get results!
Here are my top tips to stop wasting hours talking to yourself.
Why you make but they don’t buy
For many artists, designers and solo entrepreneurs being your own boss is often as much a lifestyle choice as it is business.
7 steps to create traffic and clients from your website
The problem with a lot of business websites is they have not been designed with proper goals. Everyone knows they need a website. Most companies create a typical who, what, where, brochure style website.
Why you need a content strategy
I’ve talked to a lot of clients that just don’t get social media or blogging. They have tried it and then given up, or have not even got started seriously. To those clients I often ask 3 simple questions.
The hidden costs of owning a website
It’s easy to put aside some cash, when your website is built and then forget about it. Plan both resources and finance for its health and security.
How we designed the new Line and Form website
Designing your own website is never easy. When you are a web designer by profession it is surprisingly difficult. Generally I’m busy designing for other people and when I am my own client, the pay is not very good either. But as the old Line and Form website was over two years old I knew it had to be done.
Don’t be shy, put a real face to your business
As the old saying goes ‘people buy from people’, so why don’t you put your picture on your website? Yes I can see your grimace, no surprise, most of my clients have the same reaction, but it is time to re-think. Build trust, credibility and empathy Images of you and your staff quickly establish credibility […]