Make your front page an attention grabbing shop window
Deciding what content goes onto your website front page is never a simple formula. If you work in a large organization, then almost every department will want a piece of what they see as prime real estate. Too much content and you loose impact, too little and you miss an opportunity to highlight the best of what you offer.
The website workout: Top 10 tips to make your website work for a living
“If you website is under performing and not bringing you the traffic and customers you need. Do you know why? Do you have a way of measuring what your website is really doing for your business? Do you have set goals and targets? With 10 top tips Leonie will show you how to make your website a more powerful tool for your business. Time to build traffic, interact with customers and measure exactly how your website performs in the real world.
Why does your business need a Blog?
Many websites and businesses have a blog, but I still have a few clients not convinced. Even if they have a blog, they don’t use it as effectively as they could. With that in mind I am going back to basics. Here are my top 5 reasons why your business needs a blog. 1. To […]
Creating successful stories to promote your business
Your success as a business is often not down to whether you are better than your competitors. Successful businesses know how to spin their story and attract attention. We want to do business with likeable, successful people who share our values. By building the stories and background to your business, you can reinforce positive impressions, […]
Don’t treat web analytics as a simple score card
Web analytics and statistics are a great way of monitoring the performance of your website. However, for these reports to be truly useful, you need to take a little time to understand what they are telling you. Too many people look at them as a score card, ‘we got x number of new hits this […]
How to stop wasting time on social media and get results!
Here are my top tips to stop wasting hours talking to yourself.
Why you make but they don’t buy
For many artists, designers and solo entrepreneurs being your own boss is often as much a lifestyle choice as it is business.
7 steps to create traffic and clients from your website
The problem with a lot of business websites is they have not been designed with proper goals. Everyone knows they need a website. Most companies create a typical who, what, where, brochure style website.
Why you need a content strategy
I’ve talked to a lot of clients that just don’t get social media or blogging. They have tried it and then given up, or have not even got started seriously. To those clients I often ask 3 simple questions.
The hidden costs of owning a website
It’s easy to put aside some cash, when your website is built and then forget about it. Plan both resources and finance for its health and security.