Make attention grabbing headlines not website wasteland
Are you lucky enough to be the first page of Google but not getting visitors? Are people visiting your site and immediately leaving again? Is your website made up of page upon page of text with no relief in sight?
Quick guide to Twitter – FREE to download
So what is a RT? Why do I need # tags and what’s the difference between a DM or @ reply. Confused? For something with only 140 characters Twitter can still feel a little daunting to the uninitiated. Sometimes you just need a little bit of help To help you get the best out of […]
Is your website selling you or your services?
One of the biggest problems of many business websites is that they spend a lot of time talking about themselves.
Facebook competitions that make you ‘unlikeable’
Running competitions so people will like your page on Facebook has become a popular way to raise fan numbers. If you do not research and follow the rules it could at best be a waste of money and at worst a PR disaster.
Target the right keywords get the right audience
Most new businesses have quite a wide view of what they do and the sort of visitor they will attract. However, if they are not properly targeting keywords they will not be converting these results into new clients or sales.
Use QR codes more effectively than Tesco
Tesco is always quick to pick up on any marketing trend. Unfortunately that does not always mean that they do it well. Yesterday I noticed this QR code on a 2 for £3 pound offer on fruit. Initially I was quite impressed.
How to present the ‘you’ in your business
It has been proven again and again that a genuine human face to your business can make it more approachable to clients and customers alike. How do you to strike a balance between personality and the fear of being too personal?
Why social media will not replace your website
With social media getting so much attention, many of my clients are beginning to ask if they still need a website. I believe your website is still an important part of your marketing plan and an essential tool for your brand.
What start-ups talk about on a bus
I had a great experience on the start-up bus when it arrived in Nottingham. Parked outside Antenna I carefully dodged traffic to claim my place aboard the already buzzing atmosphere. I think what was exciting for me was finding some new ideas, but also finding people who were experiencing the same issues.
So what do start-ups talk about if you trap them on a double-decker bus for two hours. Obviously I can’t tell you everything, but here are my highlights.
Do you really need a professional copy writer for your site?
This is not a simple yes or no question. Often you are your best advocate. No one is more qualified or should have more enthusiasm than you to extol the virtues of you or your business. However, you are also busy and often have to run a business as well as all your personal responsibilities. So what is the best approach?