How we designed the new Line and Form website
Designing your own website is never easy. When you are a web designer by profession it is surprisingly difficult. Generally I’m busy designing for other people and when I am my own client, the pay is not very good either. But as the old Line and Form website was over two years old I knew it had to be done.
Don’t be shy, put a real face to your business
As the old saying goes ‘people buy from people’, so why don’t you put your picture on your website? Yes I can see your grimace, no surprise, most of my clients have the same reaction, but it is time to re-think. Build trust, credibility and empathy Images of you and your staff quickly establish credibility […]
Make attention grabbing headlines not website wasteland
Are you lucky enough to be the first page of Google but not getting visitors? Are people visiting your site and immediately leaving again? Is your website made up of page upon page of text with no relief in sight?
Quick guide to Twitter – FREE to download
So what is a RT? Why do I need # tags and what’s the difference between a DM or @ reply. Confused? For something with only 140 characters Twitter can still feel a little daunting to the uninitiated. Sometimes you just need a little bit of help To help you get the best out of […]
Is your website selling you or your services?
One of the biggest problems of many business websites is that they spend a lot of time talking about themselves.
Facebook competitions that make you ‘unlikeable’
Running competitions so people will like your page on Facebook has become a popular way to raise fan numbers. If you do not research and follow the rules it could at best be a waste of money and at worst a PR disaster.
Target the right keywords get the right audience
Most new businesses have quite a wide view of what they do and the sort of visitor they will attract. However, if they are not properly targeting keywords they will not be converting these results into new clients or sales.
Use QR codes more effectively than Tesco
Tesco is always quick to pick up on any marketing trend. Unfortunately that does not always mean that they do it well. Yesterday I noticed this QR code on a 2 for £3 pound offer on fruit. Initially I was quite impressed.
How to present the ‘you’ in your business
It has been proven again and again that a genuine human face to your business can make it more approachable to clients and customers alike. How do you to strike a balance between personality and the fear of being too personal?
Why social media will not replace your website
With social media getting so much attention, many of my clients are beginning to ask if they still need a website. I believe your website is still an important part of your marketing plan and an essential tool for your brand.