Champagne, Ground Coffee and Lego: Why We Choose What Feels Good Over What Makes Sense
I fight to keep the products that make me happy even when they aren’t strictly necessary. Ground coffee over instant. Lego, plastic bricks for the nostalgic kid in me and an escape from the anxiety of modern life. Champagne on my birthday, even though wine makes more economic sense. It is never really about the […]
Why Aren’t Your Landing Pages Converting?
Why aren’t your landing pages converting? It’s the question every digital marketing professional is being asked right now. By their clients, by their directors, by the numbers sitting in the analytics dashboard at the end of every month. And if you’re responsible for results, it’s the question that keeps you up at night. The instinct […]
The Power and Danger of Cute
There is a word we use constantly and carelessly, yet it carries strange weight. That word is cute. We say it about babies and puppies, a quirky café, a friend’s new partner, a colleague’s business idea. And sometimes, when we say it, we mean something slightly cruel. A Compliment With a Sting “You’re cute.” Depending […]
Creativity needs friction
Orson Welles said the enemy of art is the absence of limitations. He was right. The best creative work rarely comes from a blank canvas and a generous budget. It comes from a wall. A constraint. A competitor stealing your caterpillar cake. When M&S sued Aldi over Colin, most brands would have gone quiet and […]
You Are Training Your Audience to Ignore You
More content. Less relevance. Already Forgotten
WordPress install DIY guide – Resources to support small businesses
Installing WordPress is fairly straightforward with a little technical knowledge. With our free WordPress install guide we will make it even easier. As a fellow small business owner I understand that not everyone can afford to hire a web designer to design and build their website. If you are a micro business or a start […]
Writing content for SEO and real customers
Writing content for your website is a balancing act between what will interest your target market and what will give you prominence in search results. SEO is always going to be a top priority, but it is wasted effort if you optimise your content too far and it does not appeal to real people.
Dealing with your web designer .. or your client.
The success of any web design is not just down to the skill of a creative and innovative designer, although it certainly helps. A successful project is created by good communication between client and designer.
Can your brand harness the power of the cute internet cat?
Alright, here is an experiment. I’m putting a cute cat image in this post, in fact I will add a cute puppy as well. Will this post travel further and be liked more? It’s worked for all those other brand why not mine?
Join our FREE blog writing challenge
Turn good intentions into real blog posts Over the years we have set up many websites and blogs for clients over a wide range of businesses. The biggest problem always comes down to writing content and staying committed to writing over a long period of time. Everyone starts with good intentions, but with busy professional […]