Books for May
This months books are about marketing, psychology and thinking deeper into why we buy, as well as using technology to market what you do. Buyology: How Everything We Believe About Why We Buy is Wrong By Martin Lindstorm I love this book because it gets into the physiology of why we buy. To often we […]
Books for April
This month I’m highlighting three books I keep for inspiration and reference. These are the ones I come back to again and again when writing or starting a new design project. Pantone The 20th Century in Color by Leatrice Eiseman and Keith Recker A large selection of key pieces of art, graphic design or objects […]
Meet Leonie Jane the Line and Form Virtual Assistant
You may have noticed the cartoons we use around the website. ‘Leonie Jane’ is our virtual mascot here at Line and Form. Over the coming weeks you will be seeing her more around the website as we add new content to help you do better business on-line. To celebrate her permanent employment at Line and […]
Read it! – Books for March
For all the information that is freely available often the internet books still have their place. A book can enclose an idea and take you on a journey. With the author as your guide the experience is guided and effortless. On the internet you are continually sifting through mountains of data, your journey […]
Turn ‘what do I write?’ into so much to share!
For those new to social media or blogging the most common question asked is ‘what do I write?’. There is nothing more terrifying than that white piece of paper, or blinking cursor on an empty screen. However, there are a lot of quite simple techniques to help you get started.
Is your website selling you or your services?
One of the biggest problems of many business websites is that they spend a lot of time talking about themselves.
Target the right keywords get the right audience
Most new businesses have quite a wide view of what they do and the sort of visitor they will attract. However, if they are not properly targeting keywords they will not be converting these results into new clients or sales.
Write content that converts visitors into customers
Everyone wants more traffic to their website. Most of the potential traffic to any website comes through Google, and there comes the challenge.
Resources and reading for student web designers – part one
As many will know, if you follow my tweets, I’m a little busy this week. So this is a bit of a short post, at least in writing, if not content. I’ve been asked many times for my recommended reading list for student web designers, so here is the first part.
Working on the move
As I’m going to be travelling a lot more I have been putting together my essentials for working on the move. Generally I need enough kit so that I can attend meetings, take notes at conferences, run workshops, do a quick alteration to a website, or just keep myself amused on the train.